Shu-Tien (Chester) Chou

Primary Market Research:

• Provide pharmaceutical MNEs local operation team consultancy and execution in primary market research with physicians and patients to understand market size, competition dynamics and disease burden
• Main therapeutic areas covered: Pulmonology, Oncology, Ophthalmology with 20 comprehensive reports delivered

Workflow Optimization:

• Enhanced research efficiency by integrating R and AI tools in research workflow, from project template building, pilot interview, fieldwork progress management to data analysis
• Reduced manual efforts and dependency risks through automation and standardization

Strategic Planning:

• Delivered 5 comprehensive reports (20+ pages) to management teams & Chairman, including business plans and FinTech case studies
• Topics covered: Omni-channel strategy for retail optimization, startups IPO valuation, podcast marketing for sales education, digital advisory business growth hacking to younger generations, and One-stop FinTech business model strategy analysis

Marketing & Operations:

• Provided assistance in annual corporate events and cross-subsidiary projects through internal consulting, integrated marketing and administrative works
• Coordinated with vendors and facilitated effective communication between teams and stakeholders

Strategic Planning:

• Conducted 7 case studies (market research and competitive analysis) in Taiwan & SEA market and internet industry to directly support Executive Assistant to CEO
• Primary work included desktop research, financial data analysis, case write-up and slide deck for executive pitching

Operation & Project Management:

• Supported operation-wise analysis including financial modeling, P&L evaluation, user flows, and data consolidation
• Curated meetings to align with business partners and stakeholders across BUs, facilitating projects (warehouse automation, food delivery alliance, fleet management) under group priorities to increase order numbers, GMV and user engagement

• Expanded the marketing department for a finance-specialized community and student club across top colleges
• Built new mandates and goals, and grew the active membership to 20 members (+250%)
• Successfully transitioned leadership to 3 members